Curated Programmatic Infrastructure
Less complexity.
More impact.
Scalable performance from a curated source.
Introducing Arclight
Our vision is to bridge the gap between AdTech infrastructure and human expertise, and to deliver a trusted, curated marketplace.
We are the Curation Architects, building the next generation of programmatic advertising for media buyers, whether you're an agency or an advertiser with in-house expertise.
We deliberately combine human expertise with data driven processes to create more relevant, more impactful environments for your campaigns.
Turning Challenges into Clarity.
Three structural shifts are reshaping programmatic media buying, and the clear answers we built for each one.
When AI is the commodity, human curation is the gold.
Algorithm based media buying is driving a critical need for highly precise, scalable, and human vetted programmatic curation. We replace black box decisions with expert selection, so every impression lands in a brand safe, quality environment.
Mass reach is ineffective.
We integrate first party data signals to reach shoppers at the point of intent, not just browsing audiences. Our deals plug local retail and intent signals straight into your DSP, so you spend on people who are actually in market.
We offer global media supply that works for your campaign.
No publisher interest, no sales targets, no pressure to fill a specific page. We hand pick supply against your brief and package it as curated deal IDs, so you get direct, transparent access to high-impact inventory wherever your audience actually shows up.
About Us
Arclight was founded by two longtime programmatic practitioners who decided the Swiss market deserved a curator built specifically for it. Together they bring more than four decades of combined experience, and a shared belief that programmatic should be transparent, human curated, and measurably better.
Hannes Eckardt
Co-Founder & Managing Director
Hannes spent more than a decade inside the engine room of programmatic, building and scaling adtech at Microsoft and AppNexus. He brings deep platform expertise, an operator's discipline, and the rare ability to translate complex media plumbing into something teams can actually use. At Arclight he leads the company as Managing Director.
Sam Lutz
Co-Founder
Sam has been building in Swiss digital advertising for over twenty years, as an operator, as an entrepreneur, and as an independent voice in the local market. He knows what programmatic buyers here actually need, and he founded Arclight to close the gap with a curated, transparent alternative.
The Arclight Impact.
What you actually get when you partner with us, beyond the curated inventory and the data signals.
Operational Empowerment
We act as a specialized extension of your trading and media buying teams, so your specialists stay focused on strategy and creative impact while we handle the curation heavy lifting.
Exclusive Curated Signals
Gain access to premium data partnerships and retail media signals you would not assemble alone, packaged into ready to activate deals with full transparency on what is inside.
Products & Services
Discover our data categories, device & format options, audience signals, and pricing models, all built to power your programmatic campaigns.
Next Steps.
From first brief to live campaign in three simple steps.
Choose your building blocks
Pick your inventory, structure and extras yourself, or simply brief us on your campaign goals and let us assemble the right combination for you.
We build and link the deal
We compose the matching curated deal and link it directly to your DSP Seat ID, ready to activate without any extra setup on your side.
Buy and optimize
Start buying programmatically through your usual DSP. We monitor delivery and update you regularly on deal performance, so you always know what is working.
Get Started.
How can we support you on your marketing goals and your next campaign?
Let us improve your programmatic media buying.
Contact us